Stop Selling Sessions, Start Selling Emotions

Stop Selling Sessions, Start Selling Emotions: An Effective Approach for Coaches and Hypnotherapists

Imagine a world where your coaching or hypnotherapy practice is overflowing with ideal clients. Where your services are not just seen as a service, but as the key to helping them achieve a desired feeling.

Think about this for a moment.

• A health coach ultimately helps someone to feel more energetic. How? Through nutrition plans, exercise guidance, and perhaps supplements.

• A weight loss coach helps someone to feel good in their body. How? Through dietary guidance, exercise plans, supplements , and potentially hypnosis for emotional eating.

• A hypnotherapist helps someone overcome anxiety and feel more calm. How? Through hypnosis, NLP, and other therapeutic techniques.

• A hypnotist helps someone improve their sleep so they feel more energetic and mentally clear. How? Through personalized hypnosis recordings for nighttime use.

How you help them arrive at these desired feelings is secondary in your marketing and sales discussions.

After many years in the business of being a transformation entrepreneur, I had stacked so many certifications that my brain would melt down when asked what I do. 'I am a clinical hypnotherapist, I am a personal development coach, I am a collaborative law divorce coach. I am an NLP practitioner...' and the list went on. Honestly, people don't care about the titles or the number of certifications you have. They want to know that you understand their pain, that you truly see them, and that you have a clear path to guide them to the feeling they deeply desire.

In short, people don't buy coaching or hypnotherapy sessions. They don’t buy the The "Unicorn Sparkle" Transformation Technique or the The "Brain Candy" Binaural Beats Method:) They buy the feeling produced through the transformation work. They yearn for:

• A deep sense of peace and tranquility.

• The unshakeable confidence to conquer their goals.

• A life filled with meaningful connections.

• The freedom to live authentically and joyfully.

These are the universal human desires that drive them to seek your guidance.

Shifting Your Focus: From "How" to "Why"

Instead of focusing on your unique approach or the technical aspects of your services, shift your messaging to emphasize the "why" behind your work.

• Instead of: "My signature coaching program utilizes..."

  • Focus on: "Imagine waking up each day feeling a sense of profound calm and inner peace."

• Instead of: "Hypnotherapy can help you understand..."

  • Focus on: "Experience the thrill of unlocking your full potential and living a life of purpose."

Reframing Your Offerings: A Journey of Transformation

Position yourself as a guide: You're not just a coach or hypnotherapist; you're a trusted guide who empowers individuals to achieve their deepest desires.

Tell compelling stories: Share client testimonials that highlight their emotional transformations – how they felt before and after their work with you.

Use evocative language that paints a picture of a transformed life: "Embrace a life of effortless joy," "Unlock your inner radiance," "Experience the freedom to live authentically."

Remember: Your services are a gateway to a more fulfilling life.

Personally, I believe that combining coaching, hypnosis, and other modalities to unlock the subconscious is essential for achieving the fastest and best results.

By focusing on the emotional transformations you help clients achieve, you'll not only have a clearer vision of what success looks like for them, but you'll also be able to create a powerful message that resonates deeply and attracts those who are truly ready to embrace change.

Embrace this new approach, and watch your practice flourish.

Key Takeaways:

• Focus on client emotions.

• Sell the transformation, not just the service.

• Position yourself as a guide on a journey of transformation.

• Use evocative language and compelling storytelling.

By making this shift in your marketing and communication, you'll not only attract more ideal clients but also build a more meaningful and impactful practice.