Who Here Loves Food Trucks?

Food trucks have exploded in popularity here in the Charleston area. We've got food truck festivals, food truck roundups, and more food trucks than you can shake a stick at! It’s become a real foodie scene.

So, I recently sat down with a guy named Jason, a food truck builder and consultant. Jason has been in the food and beverage industry for years, and he's seen it all. He can spot a successful food truck a mile away.

The Secret to Food Truck Success

I asked him, "How do you know which food trucks will make it and which won't?"

His answer was simple but profound: "You gotta pick one thing you make remarkably well and sell that and mostly that from your truck."

He explained that when you're at a food truck festival, people have a lot of choices. They're more likely to line up for the truck that specializes in one thing – like burgers or lobster – and does it exceptionally well. If you've got a killer burger recipe or a unique lobster roll, people will come back for more.

Jason shared a cautionary tale about a client who spent over $100,000 on a food truck but went out of business in a year. Why? Because they tried to do too much. Their menu was a mile long, from seafood to burgers to tacos. They couldn't cook fast enough, and customers got frustrated.

The Power of Niche

While this story is about the food truck business, it's a powerful lesson for any entrepreneur. Picking a niche and becoming known for something specific is a winning strategy. It helps you stand out in a crowded marketplace and attract a loyal following.

So, whether you're a food truck owner, a hypnotherapist, or a coach, remember: Focus on what you do best, and do it exceptionally well.

Ready to get started with building a business and life you’re passionate about? I encourage anyone considering a career in hypnotherapy and coaching to watch my free masterclass on choosing a niche. Register for this valuable business foundation series and click on Replays to watch last week’s class on defining your niche.

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